How QR Codes on Flyers Make Print Marketing Measurable

Stop guessing if your flyers work. Add a QR Code to connect print campaigns to your website, promotions, or offers, and track every scan.

URL
PDF
Multi-Url
Contact
Plain Text
App
SMS
Email
Phone
Redirect to an existing web URL
Try something like https://example.com/
Shorten the URL by converting to dynamic QR code for better scannability

To enable tracking, create a Dynamic QR Code

QR Code preview
To use logos, create a Dynamic QR Code

Choose Image Size

100px

200px

1000px

2000px

Custom

A dynamic QR Code would be more compatible for the content you have entered
Campaign URL Builder

Add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Marketing medium, for example: "flyer " or "billboard"
Referrer, such as a specific flyer name: "flyer_v3"
Referrer, slogan, promo code, for example: "spring_sale".

How does a flyer QR Code work?

3M+

Unique users worldwide

30,000+

Global businesses on our platform

60+

Countries with active users

The fastest way to create a flyer QR Code

Step 1

Choose your destination

Decide where you want to direct people. This can be to your website, social media promotional landing page, social media, event registration form, digital coupon, or PDF download. 

Step 2

Select your QR Code type

Sign up for The QR Code Generator (TQRCG) for free, click +Create QR Code. Choose URL QR Code for websites, PDF QR Code for downloadable content, or Multi-URL QR Code for linking to multiple touchpoints. We’ll use a multi-URL QR Code for this example.

 

Step 3

Customize your design

Add your brand colors, logo, and a clear call-to-action frame, such as “Scan for 20% Off” or “Scan to Register.” Make it impossible to miss.

Step 4

Download and test

Download in high-resolution format (PNG, SVG, or EPS) for print. Test scanning with multiple devices before printing to ensure it works perfectly.

Create a free flyer QR Code

How do flyer QR Codes boost campaign results?

Step 1
1

Drive immediate action

Flyers often get a quick glance and are forgotten. A QR Code on it captures attention the moment someone sees your flyer. With one scan, they can visit your website, claim an offer, or register for an event instantly, while they’re still interested.

Step 2
2

Track real campaign performance

Traditional flyers can’t tell you what worked. QR Codes show exactly which offers, locations, or designs get the most scans. Use this data to refine your print strategy and invest in what drives real results.

Step 3
3

Update content without reprinting

Dynamic QR Codes let you change the destination URL after printing. Redirect users to different promotions, update sold-out inventory, or test multiple landing pages without wasting printed materials.

Step 4
4

Expand information without cluttering design

Keep your flyer layout clean while offering more details online. Link to product specs, menus, videos, or reviews instead of crowding the page with text.

Step 5
5

Build your customer database

Turn flyer interactions into lasting connections. Convert one-time flyer recipients into long-term customers. Direct scans to email signups, SMS subscriptions, or social media profiles to grow your audience and stay engaged beyond the first touchpoint.

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Best practices to maximize flyer QR Code scan

Where to use flyer QR Codes for maximum impact

Community boards

Community boards

Post flyers with QR Codes on coffee shop bulletin boards, library community boards, and apartment complex notice areas linking to event registrations, service bookings, or detailed information. Capture interest from local audiences browsing community resources.

Industry conferences

Industry conferences

Distribute flyers with QR Codes at trade shows and conferences linking to product demos, booth schedules, speaker presentations, or lead capture forms. Let attendees save your information and follow up at their convenience.

Checkout counters

Checkout counters

Place promotional flyers with QR Codes near retail checkout areas linking to loyalty programs, upcoming sales, or exclusive online offers. Capture customers while they're already engaged and ready to take action.

Residential mail drops

Residential mail drops

Include QR Codes on direct mail flyers linking to appointment booking, service estimates, virtual consultations, or neighborhood-specific offers. Track which neighborhoods respond best to optimize future campaigns.

Newspaper inserts

Newspaper inserts

Use flyers with QR Codes in newspaper inserts linking to extended promotions, store locations, detailed product catalogs, or time-sensitive deals. Bridge traditional print advertising with measurable digital engagement.

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Industries transforming print marketing with flyer QR Codes

Retail and e-commerce

Retail and e-commerce

Retailers use flyer QR Codes for seasonal promotions, product launches, and in-store events. Connect physical storefronts to online platforms so customers can browse inventory, read reviews, and purchase from home.

Real estate

Real estate

Agents add QR Codes to property listings and open house announcements for instant access to virtual tours, mortgage calculators, neighborhood statistics, and contact information, eliminating the need for manual searches.

Hospitality and tourism

Hospitality and tourism

Hotels, restaurants, and attractions can provide details about amenities, menus, packages, and booking portals via QR Codes. Connect visitors to interactive experiences, reviews, and reservation systems with one scan.

Events and entertainment

Events and entertainment

Venues and organizers can use QR Codes to link to ticket sales, event schedules, artist information, and venue maps. Streamline the path from awareness to attendance while tracking the effectiveness of promotions.

Healthcare and wellness

Healthcare and wellness

Medical practices and fitness centers can use QR Codes to direct users to appointment scheduling, intake forms, class registrations, and educational content. Reduce administrative burden through automated information collection.

Education and training

Education and training

Schools and training centers can use QR Codes to share program information, course catalogs, campus tours, and application portals. Students find detailed information instantly without navigating complex websites.

Frequently asked questions

Yes. Dynamic QR Codes from The QR Code Generator include analytics that show total scans, locations, times, and device types, enabling you to measure campaign ROI.

For standard 8.5 × 11-inch flyers viewed up close, use at least a 1 × 1-inch area. For wall posters, increase to 2 × 2 inches or larger based on viewing distance.

Yes, but only with dynamic QR Codes. The QR Code Generator offers two free dynamic QR Codes that never expire, letting you update destinations after printing.

Yes, with sufficient contrast. Use dark codes on light backgrounds or light codes on dark backgrounds. Avoid busy patterns that interfere with scanning.

No. Modern iPhones and Android phones have built-in QR Code scanning through native camera apps. No additional downloads required.

The QR Code Generator offers customization options, including color selection, logo placement, frame styles, and call-to-action text, while maintaining scannability.