Create and Customize Your Snapchat QR Code

With more than 450 million active users, Snapchat remains a favorite with Gen Z and millennial social media users. Snapchat has continuously introduced innovative features that shape how people connect and share content. In 2015, they rolled out Snapcode, a Snapchat QR Code that allows users to instantly share their profiles or links without manually searching for them.

In this blog, we’ll walk you through how to create your own Snapcode, the best ways to share it, and pro tips for making the most of Snapchat QR codes.

How to access your Snapchat profile QR Code 

As we discussed, Snapchat has a built-in QR code known as Snapcode. Here’s how you access it:

1. Open Snapchat and tap on the profile icon in the top left corner.

2. You will find your Snapcode next to your name and username. You can click on it to share it with your friends or save it to your camera roll.

If you are looking to just share your profile with your friends, Snapcode is great. But if you are looking to grow your audience on Snapchat, Snapcode can be limiting.

Here’s where Snapchat QR Codes generated by The QR Code Generator (TQRCG) is better:

• Snapchat only offers one kind of Snapcode, a yellow code with your Bitmoji. But with TQRCG, you personalize your Snapchat QR Code. You can change its color and shape, add your logo, and more. This way, you can align it to your brand colors and make it more recognizable.

• Share Snapchat-exclusive content directly to your audience. Create Snapchat QR Codes for your videos. One of the best ways to promote your brand is through a custom Snapchat Lens (filter). Create your own branded Snapchat Lens and create its own QR Code for easier accessibility.

• Make your Snapchat QR Codes trackable with TQRCG. Get in-depth insights on scan data like number of scans, location, device type, and more. This enables you to fine-tune your campaigns to your audience.

• It allows you to share your Snapchat QR code in multiple ways to increase visibility. Snapcode does not allow you to change its size or file type. This can affect the quality of your creatives for events and printed flyers. However, customizing your QR Code can fit cohesively with your designs.

• With TQRCG, multiple users can access the QR Code dashboard. This way, your marketing team can collaborate and manage marketing campaigns effectively.

Steps to create and customize Snapchat QR Code

Step 1: Log in to The QR Code Generator

Open The QR Code Generator and click on sign-up to login to your account. Then click on the ‘Create QR Code’ button on the dashboard to generate your Snapchat QR Code.

Step 2: Create and customize the Snapchat QR Code

Click on the socials section and select the Snapchat link. Paste your Snapchat profile/video/lens link and click on Next.

Select from a plethora of design options. Customize the color, upload your logo, and change the pattern to your liking. You can also choose from a set of existing patterns and styles. Once you are happy with your edits, click on Save.

Step 3: Download, share and analyze

Choose the image format and size you want and click on download. Once downloaded, test to confirm it works correctly. Share it with your audience across social media, websites, and print materials. Once shared, you can start analyzing your campaign.

How to scan Snapchat QR Codes

Scanning a Snapchat QR Code is extremely easy. Just open your Snapchat camera and press on the screen. You will feel a vibration, and a pop-up appears. Click on open to access the content.

Alternatively, if your friend has just sent a screenshot of their Snapcode, you can easily open it from your camera roll. Both Android and iOS/iPhone support this feature, making it easy to connect. Long press on the QR Code, it will give you an option to open in Snapchat or your default browser.

Best practices for sharing Snapchat QR Codes

Make it easy to scan

Always use a clear and high-quality QR Code image. If you are printing your Snapchat QR Code, download it in an SVG format for scannability. Place it in a location on your creatives where it is easily visible. Avoid too many design elements around it as it can hinder scanning.

Promote it in an engaging way

We already spoke about the customization abilities of TQRCG, which is one of the ways you can personalize your QR Code. For their 100-year anniversary, Disney created custom AR lenses and encouraged users to share them. You can also create your own AR lens/ filters and share your brand in a creative way.

Add a call to action

70% of businesses don’t use CTAs in their marketing initiatives. But they are extremely effective and can increase conversions significantly. Moreover, using a customized CTA is known to increase conversions by 42%. So, add that ‘Scan me’ and clearly communicate your offering.

Test and tweak your campaigns

When you create QR Codes with TQRCG you can always change the content. Analyze your scan and data and make changes to see what resonates with your audience. Lastly, ensure to test your Snapchat QR Code after every step. 

Frequently asked questions