Create a QR Code for App Downloads

Generate a single QR Code that automatically sends users to the App Store or Google Play based on their device.

URL
PDF
Multi-Url
Contact
Plain Text
App
SMS
Email
Phone
Redirect to an existing web URL
Try something like https://example.com/
Shorten the URL by converting to dynamic QR code for better scannability

To enable tracking, create a Dynamic QR Code

QR Code preview
To use logos, create a Dynamic QR Code

Choose Image Size

100px

200px

1000px

2000px

Custom

A dynamic QR Code would be more compatible for the content you have entered
Campaign URL Builder

Add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Marketing medium, for example: "flyer " or "billboard"
Referrer, such as a specific flyer name: "flyer_v3"
Referrer, slogan, promo code, for example: "spring_sale".

How does a QR Code for app downloads work?

3M+

Unique users worldwide

30,000+

Global businesses on our platform

60+

Countries with active users

How to create an app download QR Code?

Add your app links to the QR Code

Step 1

Add your app links

Choose the “App” QR Code type. Input the URL for the App Store, Play Store, and fallback website.

Step 2

Customize the QR Code to your brand

Pick brand colors, add your logo or app icon, and choose from various styles or templates.

Step 3

Download and use

Rename your QR Code for convenient tracking. Download and deploy across marketing channels.

Create free app download QR Code

Benefits of using universal app download QR Codes

Step 1
1

Turn scans into installs

One QR Code works across iOS and Android apps = cleaner design, stronger CTA, and no user confusion = more scans and installs.

Step 2
2

Get smarter insights for app marketing

A unified QR Code unlocks better analytics = see which locations, placements, or times drive scans, track drop-offs to installs, and optimize design, messaging, and targeting for future campaigns.

Step 3
3

Convert offline campaigns into app downloads

Place your QR Code on posters, packaging, or ads to instantly connect offline promotions with your app’s store page.

Step 4
4

Create a friction-free user experience

Replace long searches with a quick scan that makes downloading smooth, especially in busy environments (events, retail, F&B, etc).

Image alt

Best practices to increase QR Code scans and app downloads

Where to place QR Codes for app downloads to get more scans?

Physical marketing materials

Physical marketing materials

Flyers, brochures, packaging, and manuals with app download QR Codes help share product information with users.

Retail & point of sale

Retail & point of sale

Add the QR Code to posters, counters, and receipts to drive loyalty app downloads.

Outdoor & transit advertising

Outdoor & transit advertising

Maximize visibility of your app download QR Code with billboards, bus shelters, and car wraps.

Events & experiential marketing

Events & experiential marketing

Place your app download QR Codes at pop-ups, expos, and cafes.

Digital integration points

Digital integration points

Display your app download QR Codes on TV ads and YouTube campaigns to reach a wider audience across various geographies.

Create free app download QR Code

Which industries can use app download QR Codes?

Any business with a mobile app can benefit from these QR Codes. Here are some industries seeing the most impact:

Healthcare

Healthcare

Help patients quickly download your appointment booking or telemedicine app by placing app download QR Codes in clinics, hospitals, or waiting rooms.

Real estate

Real estate

Help potential buyers access your app on the go by adding these QR Codes to open house brochures, property signage, and listing sheets.

Automotive

Automotive

Promote dealership apps, car manuals, or service booking apps using QR Codes on vehicle stickers, showroom posters, or service receipts.

Education

Education

Guide students to your university app—iOS or Android—by including an app download QR Code in campus materials, brochures, and admissions events.

Retail & e-commerce

Retail & e-commerce

Boost loyalty program and shopping app installs by placing app QR Codes at checkout counters, on receipts, or on product packaging.

Hospitality

Hospitality

Provide guest access to your app for check-ins, room service, and local guides with these QR Codes in hotel lobbies, rooms, or booking confirmations.

Frequently asked questions

Yes. An app download QR Code can detect the user’s device and redirect them to the right app store—Apple App Store for iOS users, Google Play for Android users, and a fallback link (such as your website) for others. This avoids cluttering your marketing materials with separate QR Codes.

You can. In addition to links to iOS and Android app stores, a fallback URL redirects users to other app download stores.

An app download QR Code (like the one created on TQRCG) handles redirection automatically, so creating or hosting a separate landing page is unnecessary. If you build your own page, you’ll need to manage the design and logic and device detection, redirects, and hosting yourself. This might require multiple tools, and users will still have to type the URL if you add it to offline campaigns.

No. An app download QR Code lets you use one code for both app stores while tracking scan activity from a single dashboard to see where downloads come from.