Create QR Codes for CPG Brands to Improve Customer Loyalty

Build direct customer connections, share richer product stories beyond the label, and see which retail placements drive the most engagement.

URL
PDF
Multi-Url
Contact
Plain Text
App
SMS
Email
Phone
Redirect to an existing web URL
Try something like https://example.com/
Shorten the URL by converting to dynamic QR code for better scannability

To enable tracking, create a Dynamic QR Code

QR Code preview
To use logos, create a Dynamic QR Code

Choose Image Size

100px

200px

1000px

2000px

Custom

A dynamic QR Code would be more compatible for the content you have entered
Campaign URL Builder

Add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Marketing medium, for example: "flyer " or "billboard"
Referrer, such as a specific flyer name: "flyer_v3"
Referrer, slogan, promo code, for example: "spring_sale".

Why do CPG brands use QR Codes to increase customer engagement?

How to create a QR Code for Consumer Packaged Goods (CPG)

Log in and choose QR Code type

Step 1

Log in and choose QR Code type

Log-in to The QR Code Generator (TQRCG) and select the QR Code type that matches your campaign goal. Choose URL QR Code for product pages or recipes, PDF for detailed instructions, or Multi-URL for a custom landing page with multiple touchpoints.

Step 2

Add your details

Enter your destination URL, such as your social media page or a YouTube video. For seasonal campaigns, use dynamic QR Codes that let you update the destination without reprinting packaging.

Step 3

Customize the QR Code

Add your brand colors, product logo, and QR Code frames with clear CTAs such as “Scan for recipes” or “Scan to review.” Ensure your QR Code stands out without clashing with the packaging design. 

Step 4

Name and download the QR Code

Choose PNG or SVG QR Code formats for high-quality printing on packaging and labels. Name your QR Code by product line and campaign (e.g., “Organic Pasta – Spring Recipes 2026”) and test it on real packaging before mass production.

Create a free QR Code for CPG

Strategic QR Code placement on consumer packaged goods

Why do leading CPG businesses choose The QR Code Generator?

First-party data collection without cookies

First-party data collection without cookies

Gather customer insights directly through QR Code interactions. Build your own customer database with privacy-friendly tracking that doesn't rely on third-party platforms.

Bulk QR Code generation for product lines

Bulk QR Code generation for product lines

Create hundreds of unique QR Codes at once for different SKUs and regional campaigns. Maintain consistent tracking and branding across your entire product portfolio.

Brand-consistent packaging designs

Brand-consistent packaging designs

Customize QR Codes with your brand colors and product logos. Branded QR Codes build customer trust, improve scan rates, and maintain visual consistency across your product line.

Multi-URL QR Codes for personalized experiences

Multi-URL QR Codes for personalized experiences

Create a single QR Code that points to a landing page with multiple links. Direct customers to product reviews, recipes, sustainability information, and retailer locations from a single scan.

View pricing

Frequently asked questions

Dynamic QR Codes are ideal for CPG packaging because you can update the destination URL at any time without reprinting packages. This lets you run seasonal campaigns or change offers while products are already on retail shelves.

QR Codes let brands connect directly with customers, without relying on retailers. Track engagement patterns, collect email addresses for loyalty programs, and build your own customer database without relying on third-party cookies or retailer data.

Yes. QR Codes on packaging make it effortless for customers to leave reviews when the product experience is fresh. This timing captures more authentic feedback and increases review volume compared to follow-up emails that customers often ignore.

Place QR Codes on the back or side panel at eye level where customers naturally look for product information. Ensure a minimum size of 0.8 × 0.8 inches (2 × 2 cm), high contrast against the background, and clear CTA text such as “Scan for recipes.”

QR Codes reduce the need for excess packaging materials by delivering detailed information digitally. They enable transparency about sourcing and recycling instructions. Dynamic QR Codes also reduce waste by letting brands update content without reprinting packaging for new campaigns.

Create a free QR Code for your CPG brand today

Want to modernize your product packaging experience?
Use The QR Code Generator to create, customize, and track QR Codes for CPG — for reviews, loyalty programs, product info, and repeat purchases.

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