Free Facebook QR Code Generator

Started by Mark Zuckerberg and his four roommates at the Harvard University Campus in Cambridge, Facebook, today, is the most popular social media platform, with over 3 billion monthly active users.

One of the reasons for the product’s stickiness is its ability to help users join groups and network easily. 

While Facebook provides QR codes for groups, you can use online tools to generate QR codes for your Facebook profile, business page, posts, and more. Creating a QR code for these is way better than sharing those lengthy URLs.

If you haven’t tried Facebook QR Codes yet and wish to know how to get them, this article is for you. We’ll walk you through the process to access QR codes using the Facebook app or create your own (beyond the ones that Facebook provides and customize them) using The QR Code Generator.

What is a Facebook QR Code?

A Facebook QR Code is a scannable image that instantly directs users to a specific destination within Facebook. Think of it as a shortcut that bypasses the need to search or type URLs. Facebook QR Codes can link to your:

• Facebook profile: Perfect for sharing your personal page with new connections.
• Facebook page: Ideal for businesses, organizations, and public figures to gain followers and promote content.
• Facebook group: A great way to grow your community and encourage participation.
• Facebook event: Simplify event promotion and make it easy for people to RSVP.
• Facebook post: Easily directs users to the specific post instead of them having to go through the entire feed.

By providing instant access, Facebook QR Codes remove friction and encourage interaction, making them a powerful tool for engagement.

How to access the QR Code for Facebook groups using the app

Open your Facebook Group. Below your cover image and group name, you’ll find the “Share” button on the right.

Click on the Share button. You’ll find an option to share via a number of methods, including QR Code. 

Note: Only group admins can access the QR code for Facebook groups.

You can either copy the code to the clipboard or download it in the JPG format.

How to create a QR Code for Facebook profiles, pages, posts, and events

Facebook allows users to create QR codes for groups only. However, you can easily create QR codes for your Facebook profiles, pages, events, and posts using The QR Code Generator. Here’s how you can do that. 

Step 1: Log in to The QR Code Generator

Sign-up or log in to your dashboard and choose URL as your preferred QR Code type. 

Step 2: Enter your Facebook page, profile, or post URL

Copy the URL to a specific page or event URL. 

(To find the URL link, click on the “Share” button. Whether it’s a Facebook profile, page, or event, clicking on the Share button will open a dialogue that gives you the option to copy link.)

On The QR Code Generator, select the QR Type as Socials. Then, select the Facebook icon and paste the copied link into the input field below.

Step 3: Customize or design your Facebook QR Code

Once you’ve entered the URL to your Facebook asset, the next step is to customize the QR Code.

The QR Code Generator comes with 12 predetermined templates you can choose from, including one designed for Facebook.

If you want to customize the QR Code, click the color palette icon 🎨 in the bottom right to expand the customization panel. Here, you can change the QR Code style (classic, rounded, thin, smooth, or circles), experiment with the colors (background, squares, and pixels), and add a logo. 

At this stage, you can also test your QR Code to see whether it’s perfectly scannable and leads to the right destination. Scan the QR Code in the preview to do a scannability test.

Once you’ve customized your QR Code, click “Save”.

That’s it! Your Facebook QR Code is ready to download and use.

Step 4: Track who scans your Facebook QR Code

If you’ve chosen a dynamic QR Code, you can find out how people interact with your Facebook QR Code. The QR Code Generator will record every scan using the “Analytics” option (available on the left panel in your dashboard). 

Use the default time range on the analytics page or set a custom one to check the total and unique number of scans and users. You can choose to visualize this data in a bar or line graph.

Visualize usage by device type, scans by country, and scans by city, streamlining your promotional campaigns.

Let’s say you find more users in a particular city. In that case, you can share your content with the right audience for a targeted approach and higher engagement. 

To access analytics, you can upgrade to The QR Code Generator’s Flex plan (at just USD 60 per year). With this upgrade, you also get to create up to 5 dynamic QR codes. You can also try out these features for free for 14 days by signing up here.

Is your Facebook QR Code not working? How to troubleshoot

Here are some common reasons why your Facebook QR code is not working, along with possible solutions.

1. Print damages: Ensure the QR Code is clear and undamaged. Try scanning it with different QR Code reader apps.
2. Expired link: Check that the link associated with the QR Code is still active and valid. Update the link if necessary.
3. Low scan rates: Make sure the QR Code is prominently displayed and accompanied by a clear call to action. Consider offering an incentive to scan.

Best practices for creating Facebook QR Codes

Feed active and accurate links

1. Double-check: Before sharing your QR Code, meticulously verify that the link it points to is correct and active. Test it yourself by scanning the Code.
2. Update regularly: If you’re using QR Codes for time-sensitive promotions or events, ensure the linked content remains current. Expired links lead to frustration and lost opportunities.

Design for scannability

1. Check color contrast: Use high contrast between the QR Code’s dark modules and the light background. Black on white is the most reliable combination. Avoid colors that are too similar in tone.
2. Size: The QR Code needs to be large enough to be easily scanned. The minimum recommended size is about 1 inch (2.5 cm) square, but larger is often better, especially for print materials or displays viewed from a distance. Consider the scanning distance – the further away someone is, the larger the QR Code needs to be.
3. Add a quiet zone: Maintain a “quiet zone” or clear space around the QR Code, free from other graphics or text. This helps the scanner focus on the Code itself. A good rule of thumb is to make the quiet zone at least the width of one module (the smallest black or white square in the Code).
4. Shape and format: While square QR Codes are most common, some generators allow for rounded corners. Stick to standard formats (PNG, JPG, SVG) for maximum compatibility.

Branding and aesthetics

1. Logo markups: You can incorporate a small logo or image within the QR Code itself, but this can sometimes interfere with scannability. Test thoroughly after adding any design elements. Don’t overdo it – clarity is paramount.
2. Color considerations: While you can experiment with color, stick to a limited palette and always test scannability. Some scanners struggle with certain color combinations. Dark modules on a light background are the safest bet.
3. Add a CTA: Include a clear call to action near the QR Code, such as “Scan me,” “Connect with us on Facebook,” or “Learn more.” This encourages people to scan the Code and tells them what to expect.

Frequently asked questions