QR Codes for Book Publishers: Boost Sales and Engagement

QR Codes for publishers connect print books to digital content, helping you engage readers, update promotions instantly, and measure first-party data and sales impact.

URL
PDF
Multi-Url
Contact
Plain Text
App
SMS
Email
Phone
Redirect to an existing web URL
Try something like https://example.com/
Shorten the URL by converting to dynamic QR code for better scannability

To enable tracking, create a Dynamic QR Code

QR Code preview
To use logos, create a Dynamic QR Code

Choose Image Size

100px

200px

1000px

2000px

Custom

A dynamic QR Code would be more compatible for the content you have entered
Campaign URL Builder

Add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Marketing medium, for example: "flyer " or "billboard"
Referrer, such as a specific flyer name: "flyer_v3"
Referrer, slogan, promo code, for example: "spring_sale".

How QR Codes on books help publishers improve reader engagement and sales

How to create and use QR Codes for book publishing

Log in and select the right QR Code type

Step 1

Log in and select the right QR Code type

Log in to The QR Code Generator (TQRCG) and choose the QR Code type that fits your goal. Such as URL, PDF, or Socials, depending on whether you want to link to your book page, bonus content, reviews, or an author’s website.

Step 2

Add your book or campaign link

Enter the destination you want readers to access. This could be a bookstore product page, a sample chapter, or a reader giveaway, then click Next.

Step 3

Design and customize your QR Code

Customize your QR Code with your book cover, publisher logo, or book colors. Choose a frame and add a clear CTA like “Scan for a Free Chapter” or “Explore Bonus Content.” Once satisfied, click Save.

Step 4

Name your QR Code and download

Name your QR Code based on the book or campaign. Select a file format, such as PNG or SVG, to download it. Test the QR Code before placing it in books or marketing materials.

Create a free QR Code for your book

What are the most effective QR Code placements for book publishers?

What makes The QR Codes Generator (TQRCG) ideal for publishing teams?

Deploy QR Codes that can be updated anytime

Deploy QR Codes that can be updated anytime

With The QR Code Generator (TQRCG), your QR Codes last as long as your books do. Dynamic QR Codes from TQRCG can be edited at any time without reprinting a single book. Change where your QR Code points, update promotional links, and refresh bonus content at any time.

Get deeper reader insights

Get deeper reader insights

The QR Code Generator's analytics dashboard shows you exactly how many people scanned your QR Codes, where they scanned from, what devices they used, and when engagement peaked. This data proves ROI and helps you make informed decisions for your future marketing efforts.

Support multiple content formats

Support multiple content formats

Readers enjoy a seamless experience regardless of what content you're sharing. With a single QR Code, you can deliver bonus chapters, videos, promotional landing pages, or author details, all optimized for mobile viewing.

Always get high-quality print output

Always get high-quality print output

Get high-resolution prints in your desired size that print cleanly on all your materials, whether print or digital. TQRCG offers multiple file formats, customizable colors, and frame options that smoothly integrate with your book design.

View pricing

Frequently asked questions

Publishers should use dynamic QR Codes because they enable links and content to be updated at any time without requiring the reprinting of books or marketing materials. Dynamic QR Codes also enable tracking, helping publishers measure reader engagement across campaigns.

No, QR Codes do not disrupt book aesthetics when they are designed thoughtfully. Using branded colors, subtle placement, clean frames, and strong contrast ensures QR Codes blend naturally into book layouts without distracting from the reading experience.

No, QR Codes cannot replace barcodes. Barcodes remain essential for inventory management and retail scanning, while QR Codes complement them by adding interactive and digital experiences for readers.

Yes, QR Codes work internationally and can be scanned anywhere in the world. Because QR Codes are device-agnostic, they support global book distribution, multilingual campaigns, and international marketing efforts without additional setup.

Not every book needs a QR Code. Publishers should add QR Codes only when they provide clear value, such as linking to sample chapters, worksheets, bonus content, promotions, or author resources that enhance the reader experience.

Yes, QR Codes are highly suitable for self-published books. They help self-publishers build an author brand, link to reviews, promote ebooks or audiobooks, grow mailing lists, and connect print readers to digital platforms.

Create a free QR Code for your book today

Want to connect print books with digital experiences?
Use The QR Code Generator to create, customize, and track QR Codes for book publishers — for bonus content, promotions, and reader engagement.

footer QR Code