Create Retail QR Codes That Engage Shoppers Instantly

Boost in-store engagement, tell richer product stories, and finally see what drives online sales.

URL
PDF
Multi-Url
Contact
Plain Text
App
SMS
Email
Phone
Redirect to an existing web URL
Try something like https://example.com/
Shorten the URL by converting to dynamic QR code for better scannability

To enable tracking, create a Dynamic QR Code

QR Code preview
To use logos, create a Dynamic QR Code

Choose Image Size

100px

200px

1000px

2000px

Custom

A dynamic QR Code would be more compatible for the content you have entered
Campaign URL Builder

Add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Marketing medium, for example: "flyer " or "billboard"
Referrer, such as a specific flyer name: "flyer_v3"
Referrer, slogan, promo code, for example: "spring_sale".

How do QR Codes for retail improve the shopper experience?

How to create a QR Code for retail

Log in and choose QR Code type

Step 1

Log in and choose QR Code type

Log in to The QR Code Generator (TQRCG) and select the URL or PDF QR Code based on the content type.

Step 2

Add your details

Enter the URL you want shoppers to access, such as a product page, review page, how-to video, sustainability information, or GS1 Digital Link.

Step 3

Customize the QR Code

Make your QR Code stand out by adding brand colors and your store or product logo. Add a CTA frame like “Scan for sustainability information” or “Scan to pay” to encourage more scans.

Step 4

Name and download the QR Code

Pick the correct format for retail, such as SVG printing or PNG for digital screens. Name and download your QR Code. Test it under store lighting to ensure there are no glare or scanning issues.

Create a free retail QR Code

What are the best places to put QR Codes in retail stores?

Why top retailers trust The QR Code Generator (TQRCG)

Dynamic and trackable QR Codes

Dynamic and trackable QR Codes

Update your QR Code links anytime and track every scan with real-time analytics. Get insights like date, time, and even location of the scan to understand which promotions are driving engagement.

Retail-friendly QR Code types

Retail-friendly QR Code types

From product pages and PDFs to coupons, payment wallets, or GS1/Digital Link support, our QR Codes cover every retail use case. Get flexibility to purchase only the QR Codes you actually need.

Brand-consistent designs

Brand-consistent designs

Make your QR Codes instantly recognizable by adding your logo, frame, and brand colors with ease. Download it in multiple formats based on the location, whether indoors or outdoors.

Secure QR Codes

Secure QR Codes

Protect customers with HTTPS links, tamper-proof domains, and anti-phishing safeguards. Build trust and ensure a smooth experience every time for your customers.

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Frequently asked questions

QR Codes in retail stores are used to give shoppers quick access to everything they need, from pre-purchase to checkout. It can be used to share product information, discounts and promotions, digital payments, customer reviews, loyalty program enrollment, and post-purchase support, such as warranties or how-to guides.

The best QR Code for retail packaging is a dynamic QR Code. These QR Codes let you update product pages, campaign URLs, instructions, or traceability information at any time without reprinting any material.

Yes. QR Codes are secure for retail payments when they use HTTPS links, secure redirects, and tamper-evident printing. Retailers should also use trusted QR Code platforms that support link monitoring and phishing protection.

Place QR Codes at eye level (3.5–5 ft) on matte, non-glare surfaces. Ideally, avoid areas with corners, moving surfaces, or heavy reflections to ensure consistent scanning.

Not fully. Traditional barcodes are still required for POS systems, but QR Codes act as a powerful complement. With Sunrise 2027, GS1 supports 2D barcodes (including QR Codes), which means QR Codes may become more common at checkout.

QR Codes often fail to scan due to poor lighting, glare, low color contrast, missing or damaged quiet zones, or printing the QR Code too small for smartphone cameras to detect. Ensuring the right size, contrast, and placement improves reliability.

Create a free QR Code for your retail store today

Looking to modernize your in-store shopping experience?
Use The QR Code Generator to create, customize, and track QR Codes for products, checkout, and customer feedback.

QR Code